This has given me the greatest trouble and still does: to realize that what things are called is incomparably more important than what they are. The reputation, name, and appearance, the usual measure and weight of a thing, what it counts for - originally almost always wrong and arbitrary, thrown over things like a dress and altogether foreign to their nature and even to their skin - all this grows from generation unto generation, merely because people believe in it, until it gradually grows to be part of the thing and turns into its very body. What at first was appearance becomes in the end, almost invariably, the essence and is effective as such.
(Nietzsche, note 8, pp. 121-122)
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